'Fly Fish Stoke'

When it comes to making quality, aesthetically pleasing outdoor videos I have to hand it to the fly-fishing community, they really turn out some stimulating video...

Patagonia's Fly Fish Stoke

The Debutante Hunters - Sundance Film Festival

 Click the link below. A great clip about women hunters in South Carolina with some honest expression and real love for the hunt in its entirety (sorry, I couldn't embed the clip).

The heartfelt admission that 'it's like home' makes me think that those lessons and that ethic will be properly passed to her children...

http://screen.yahoo.com/sundance-2012-debutante-hunters-short-27874990.html

Canadian Tire advert wildlife faux pas?

So, how many of you can notice the potential geographic and wildlife inconsistency in Canadian Tire’s new TV ad?

Ok, I’ll spoil it for you, at 0:27 the animal running through the trees sure doesn't look Canadian or North American – it looks to me like a European Red Deer (Cervus elaphus of one the various subspecies). Agree?

Hunting and Web 2.0 – Is YouTube hurting hunters’ image?

It’s ironic that I am writing a post about hunting and open-source web material on a blog! Undoubtedly public web sources for hunting can be great for learning, reviewing and meeting likeminded outdoors people. There are lots of interesting blogs, forums, podcasts and video sites with tips, tutorials, information sharing and entertainment for hunters and shooters; I know this because I chew up a little too much time on these! However there is much on the web, most notably videos, which leave me feeling uneasy…
I have given this topic quite a bit of thought, usually after seeing some video on YouTube that leaves me feeling like I should be looking over my shoulder to make sure no-one saw what I was just watching! My point is that sources like YouTube are full of just terrible examples of why short clips can do a lot of damage to hunter PR. Now I have to pick my argument carefully here as there are some very obvious potential holes for criticism.