Seriously Hornady? A heretofore respectable and innovative company decides to dress up ammo like a dollar store Halloween product. The marketing video screams “These shooting enthusiasts are juvenile members of the 101 internet keyboard commando who fantasize about shredding zombies!” It’s a serious disservice to responsible weapon ownership and an insult to those serious about their shooting sports.
Zombies? Shooting humanoid targets? Revelling is splattering gore? Is this message to the non-shooting public providing any PR gains?
Disappointing to say the least. It sure as hell doesn’t represent me or my interests AT ALL, nor those of many others I know.
© Brian Joubert